Smitten is Tested for real life
(and backed by science)
Before a series of strength tests, we poured 40 ml of water into the bottom of the box, allowed it to sit for 5 minutes, and wiped it dry. This simulates the average bladder capacity of a 24 week old being released into the box, a parent going to get a towel, and cleaning it before placing baby in the box again.
We gave Smitten to new parents to use in their everyday lives. We wanted to learn how it functioned in the wild - with siblings, pets, full-time jobs, in-laws, and, well, “real life”.